February 17, 2009 in Blog, Training by Coach Mark Davis

Retail training live at the Shoe Fair

I did some training in Sydney last week for over 200 retailers at the Australian Shoe Fair – www.aec.net.au/shoe

The powerpoint presentations are attached. Some of the video footage is now at my youtube channel. And there is an article appearing soon at www.mysportslink.net magazines website.

I’m planning my USA trip this May for a series of internet and public speaking workshops, and possibly a UK internet marketing bootcamp at the end of April with Phil Snelman and a few others. Subscribe to stay up to date.

Mark

Choosing the right Product Mix for your Store

Visual Merchandising to increase sales 300% or more!

February 15, 2009 in Blog by Coach Mark Davis

Twittering and posting – tweeting and blogging

Over 120 people came to learn about Visual Merchandising at the Shoe Fair in Sydney. Great turnout, the show was one third the size of the furniture fair last week.

Videos going online, also tweeting in the Apple Store in Sydney was one of my travelling highlights.

over 50 laptops free for surfing and trying out … $2000 to $4000 laptops, free to use!

And the store was SO busy. So there goes the theory that people only use free things without buying stuff.

Back on Adris Mac right now, she is on skype to her mum.

Twitter getting more and more pervasive, and addictive.

Mark

February 13, 2009 in Blog by Coach Mark Davis

What I learned about Sales at the Shoe Fair

I taught a few new ideas at my workshops at the Shoe fair. But the most interesting thing is seeing what real vendors are doing in real life. In this fair, we tried on a hat.

The sales representatives, who had spent about $10,000 on a stand, on their display, their flights, accomodation and more… were sitting in chairs looking tired!

They didn’t want to help fit the hat, didn’t ask exploratory questions, didn’t want to do anything!

This is the difference between retail fairs I think, and Car shows.

At car shows, they put bikini models in front of $20,000 cars to get people to get close to the product. They have good looking people making the products look even better. And they put their best, in front of the new releases, the $250,000 concept cars, the Hummers, the Limousines, the F1 beasts…

Most retailers could benefit from this concept. Even though its a trade show, where most buyers are store owners, franchise group buyers and online vendors… you need to sell some sizzle with your product.

The best display for me at this show was the Levis Jeans/Shoes concept. They did something that had everyone talking about the show, and their stand in particular.

1. They put in a pool table, a bar, and made fruit juice cocktails for everyone walking around the show. Whats the natural thing to ask? Where did you get that??? And people spread the word.

2. They had music like you would expect in a home pool/rumpus room, it was a happening place. So you could place yourself in the environment of the product, and see how it would look. A long way from a white wall with samples.

3. They had young people marketing the product, looking beautiful, healthy, vibrant and full of energy. That energy is transmitted to everyone who came to the display, and they carried it around the rest of the show.

Now I love this hat, and Adri did look good. But if I was going to order 100 of them I’d want a bit more from the sales people/manufacturers marketing it.

Something for the future maybe.

Mark

February 5, 2009 in Blog by Coach Mark Davis

Sydney hotel near Darling Harbour

A good find, Wool Brokers Hotel in Darling Harbour, just $80 a night and 2 minutes from the water! Walking distance from the convention centre.

I have to start a list of all the hotels I’ve stayed in, probably useful after 14 years.

Where have you stayed that you loved?

February 4, 2009 in Blog by Coach Mark Davis

Posting Training Video from the Furniture Fair

Hi everyone, just lettting you know within 48 hours the training videos of the seminars at the AIFF in Sydney will be online at youtube. Go to my channel, http://youtube.com/coachmarkdavis and subscribe and you’ll get the updates when they come

February 4, 2009 in Blog, Training by Coach Mark Davis

Mastering Facebook, Twitter, Google and other Social Media – US Tour

Live in the USA and Canada this Fall, Brand New workshops, after 6 months research and hundreds of hours testing, the simple ways to get Twitter and Facebook and Google working for you.

Chicago, Toronto, Miami, Los Angeles, Vancouver and more. Want your city to get this workshop by Coach Mark Davis as he instructs the skills for online profits? Email today seminar@coachmarkdavis.com

There is a lot to learn, but you can get the information faster at these live, interactive events. Booking details available by direct email, or registration at www.fortunenow.com and follow the live workshops link.